Maximise your length with the False Lash Effect Max Out Primer Mascara from Max Factor. Applied before your favourite mascara, this important step increases lash volume, definition and length. Infused with intensifying blue micro-pigments, the primer makes lashes appear darker and longer, helping you get more out of your mascara. The vital foundation to any makeup look, long lashes spice up the everyday. With this primer by your side, you can flaunt and flutter to your heart’s delight, with lashes so good that they could be false.